Ignite the Third Factor
What is the Third Factor?
Ignite the Third Factor is built around five key areas that Igniters focus on constantly:
- Managing themselves
- Building trust
- Using and encouraging imagery
- Uncovering and working through blocks
- Embracing adversity
None of these is more important than consciously focusing on building trust.
a Third Factor primer, and other bonus material.
"...Fantastic, practical and of great substance!. This is not a book of forced parallels between sport and business, but rather a recognition that what ‘ignites’ greatness in all of us can be found anywhere by a great leader."
– Shirlee Sharkey, CEO, St. Elizabeth Health Care
"Jensen offers great insight into what is fundamentally important to be an inspiring leader and an effective coach. Whether you are a seasoned business leader, someone aspiring to become one or simply an individual looking for personal growth, Ignite the Third Factor is a very practical book you can put to great use right away."
– Rick George, CEO, Suncor
"The most critical aspect of my Olympic success was my work with Peter."
– Tracy Wilson, Olympic Medalist, NBC Commentator
"In Ignite the Third Factor, Jensen describes what is truly fundamental to inspiring leadership in a simple, direct and practical way. The book is a pleasure to read – and full of ideas that stay with you long after you put it down."
– Charlie Fischer, President and CEO, Nexen Inc.
"If I could have read this book 30 years ago, it would have made me a better leader a lot sooner. It took decades for me to realize that viewing every interaction as an opportunity to help people get better is the key to building a winning enterprise. The funny thing is that, as I read it, I kept thinking how the same principles can be applied to helping your kids develop their potential…and there it was...in the last chapter!"
– Gwyn Morgan, Founding CEO, EnCana
"Ignite the Third Factor is a tremendous playbook that explores deeply the key elements that develop people to their greatest potential and brings high performance to the next level. This is a great gift for anyone who wants to be the best they can be and develop those around them to do the same. Ignite the Third Factor is a book that must be shared with others – re-gifting is certainly encouraged!"
– Linda Morgan V.P. of H.R. and Labour Relations, Reliance Home Comfort
"This book is so easy to read that you forget just how powerful the stuff you are reading is--until you hit one of the many paragraphs that snap your head back and make you say ‘wow, I need to read this again.’ There wasn't a single chapter in the book that didn't leave me with at least one strategy I could put to use immediately."
– Daniele Bertrand, President, Dufflet Pastries
"I have known Peter and watched him work with athletes for 25 years and have seen him use his own grounded self-direction to pull athletes to not only perform but to develop as better people. He is indeed an Igniter."
– Brian Williams, CTV Olympic Host